Free through October · Members from November 6th

The operating room for commercial real estate.

Shows, a free Friday newsletter and a members' room for people who own, manage or broker small-to-mid commercial real estate. With Troy Muljat, CCIM, CPM.

Shows3The Build · Underwrite It · The Cap Rate
New episodesFridays6am PT on YouTube
NewsletterFreeEvery Friday morning
MembershipNov 6Founding members first
01 · The room

Four rooms. One membership.

Members move between all four in one place. Activity in each earns XP toward the monthly leaderboard. The previews below are examples.

Deal boardBrowse →Off-market listings from members and brokers. Our deal desk reviews every one before it posts.ExampleForty-two units above Commencement Bay. · Tacoma6.1%$6.8MNNN retail pad · Boise6.8%$2.1MFlex industrial · Spokane7.2%$4.4MUniversitySee the course →The CREE Course: about 80 videos in 10 chapters, plus the templates behind them. Chapter 1 is free.ExampleUnderwriting Multifamily from Zero+600 XPBroker Business Blueprint+450 XP1031 Exchanges in Practice+300 XPCommunityJoin the room →Channels by asset class and a feed for wins, questions and leads.ExampleSWSam Whitaker # multifamilyBike storage in a converted storage room got us $25 a month from about a third of the tenants. Cheap win.KBKate Brennan # multifamilyPackage lockers paid for themselves in about eight months. Theft complaints went to zero.LeaderboardThis month →Monthly rankings. The top three win a seat at a deal review, a guest spot on a show or a free course.Example01Troy Muljat9,110 XP02Dana Okafor8,630 XP03Marcus Lee8,135 XP
02 · The shows

Three shows. A new episode every Friday.

On YouTube at 6am PT, with the newsletter the same morning.

The BuildAI for commercial real estate. Troy and Robert build the tools on air.
Ep. 01Use AI to supercharge your CRE businessOctober 2nd, 2026 · Watch on YouTube →
Underwrite ItUnderwriting, one deal at a time.
New show. Episodes join the Friday rotation this fall.
The Cap RateFor owners and operators: fees, reserves, leases and whether it is a good deal.
New show. Episodes join the Friday rotation this fall.
Every episode on YouTube →
03 · Badges & levels

Earned on the work. Never bought.

Badges come from things you actually do in CRE Room: deals sent to the desk, course chapters finished, months in the top ten. Each one pays XP and sits on your profile for other members to see.

MembershipLimited

Founding Member

Join while the founding cohort is open. Once it closes this badge is never issued again.

Reward+250 XP
Members holding0 of 2
Level 1Scout0 XP
Level 2Analyst1,000 XP
Level 3Underwriter2,500 XP
Level 4Operator5,000 XP
Level 5Principal10,000 XP
Level 6Partner20,000 XP
04 · Membership

Membership opens November 6th.

Founding members lock in a lower price for as long as they stay. Newsletter readers hear first.

Opens November 6thCRE Room FreeFor anyone getting oriented in commercial real estate.
  • +Chapter 1 of The CREE Course
  • +Templates, starting with the LOI pack
  • +The member feed and chat
  • +Browse the deal board
Founding members from November 6thCRE Room ProFor brokers and operators doing deals.
  • +All of The CREE Course: about 80 videos in 10 chapters
  • +A monthly live Q&A and deal review with Troy
  • +The full deal board
  • +The file library
  • +Ask Troy, an AI tutor (beta)
December, by requestTeamFor brokerages that want their people in the room.
  • +Up to 10 Pro seats
  • +Featured listings on the deal board

Get Troy's Friday briefing.

One email, every Friday morning. Free, and it is where founding member invitations go first.

Already a member? Log in · Have an invitation? Request access